7 Ways to Build Long-Term Customer Relationships with Examples
Long-term customer relationships are the key to business success and growth. They help you retain loyal customers, increase customer lifetime value, reduce marketing costs, and generate positive word-of-mouth. But how do you build long-term customer relationships that last? Here are seven ways to do it, with examples from real brands.
Key Takeaways
Long-term customer relationships are the key to business success and growth.
Long-term customer relationships can be built by delivering personalized, consistent, and engaging experiences.
Long-term customer relationships can be measured by using metrics such as customer lifetime value, retention rate, churn rate, net promoter score, etc.
Long-term customer relationships can be improved by soliciting and acting on customer feedback, rewarding loyal customers, educating and informing customers, and creating a community of customers.
Long-term customer relationships can be inspired by examples from real brands such as Netflix, Zappos, Starbucks, Apple, Sephora, HubSpot, and Lego.
1. Deliver personalized and relevant experiences
Customers expect personalized and relevant experiences from the brands they interact with. They want to feel valued, understood, and catered to. Personalization can increase customer satisfaction, loyalty, and retention. To deliver personalized and relevant experiences, you need to collect and analyze customer data, segment your customers based on their needs, preferences, and behaviors, and tailor your products, services, offers, messages, and channels accordingly.
For example, Netflix uses data-driven personalization to recommend movies and shows based on each user’s viewing history, ratings, and preferences. Netflix also creates personalized artwork for each title, showing different images to different users based on what they are likely to click on.